Stakeholder Perceptions of the Organic Foods Industry in Sri Lanka

Abstract

Background: The organic food market in Sri Lanka has been growing steadily, driven by increasing consumer awareness of health and environmental sustainability. However, the market faces several challenges, particularly related to supply and affordability. Objectives: This study aims to identify the perceptions of four stakeholder groups regarding the key factors influencing the development of the organic food market in Sri Lanka, with particular emphasis on demand, supply, marketing, and related factors. Methods/Approach: This research adopted an inductive approach; qualitative surveys and thematic analysis of both primary and secondary data sources were used to analyse market conditions and the perceptions of four stakeholder groups in the organic food sector in Sri Lanka. Results: Findings indicate a rising trend in consumer demand, especially among younger urban populations. However, the market is constrained by high production costs, inconsistent supply chains, and limited consumer trust. Conclusions: To promote the growth of the organic food market, the study recommends increased subsidies for organic farming, enhanced government certification programs, and more substantial marketing efforts to raise awareness and build consumer confidence.