Logistics in the medical industry in Croatia: supply chain optimization for safer and more efficient healthcare delivery

Sažetak

Healthcare systems are increasingly facing challenges in the
supply of medicines, medical equipment, and consumables, making
logistics a key element in the efficient functioning of the healthcare
industry. This paper analyzes the role of logistics in optimizing the
healthcare supply chain and its impact on the quality and safety of
healthcare delivery. Special emphasis is placed on inventory management,
procurement and distribution organization, and the maintenance
of the cold chain for sensitive products. The advantages of
implementing modern technologies such as ERP and WMS systems,
RFID tags, IoT sensors, artificial intelligence, and blockchain are presented,
as they enable digital traceability and error reduction. The
paper also highlights major challenges such as global supply chain
disruptions, regulatory requirements, and the need for sustainability.
It concludes that healthcare logistics is not merely a supporting function
but a strategic factor that enhances system efficiency and patient
safety.