Digitalization as a driver of business efficiency in logistics companies: the case of Northwestern Croatia

Sažetak

Digitalization represents one of the key processes of modern society and the economy. It refers to the systematic use of digital technologies to improve business processes, increase efficiency, create new value, and provide additional opportunities for generating revenue. Digitalization is changing the way businesses operate, communicate, manage resources, and connect with customers and partners. The European Union recognizes digitalization as a strategic priority through initiatives aimed at strengthening digital infrastructure, skills, and innovation, while Croatia actively participates in these processes by supporting businesses and modernizing the public sector. To investigate the impact of digitalization on business efficiency, a quantitative study was conducted using a survey among logistics companies in northwestern Croatia. The results show that digitalization positively affects business operations, particularly in warehouse operations, cost management, and employee productivity. The study concludes that continuous investment in digital solutions and employee training is essential for sustaining competitiveness in today’s business environment.