SELF-DISCLOSURE, SELF-ESTEEM, AND BODY POSITIVITY AMONG INSTAGRAM INFLUENCERS AND USERS

Abstract

Purpose: This paper explores the relationship between self-disclosure, self-esteem, and exposure to bodypositive content among Instagram users following influencers. It aims to examine evolving beauty standards and emphasises the impact of social perception on individual self-esteem and identity formation. It considers the emergence of the #bodypositivity movement as a reaction to unrealistic beauty ideals propagated on social media and stresses its role in promoting inclusivity.

Methodology: A structured questionnaire was used to collect data from 218 Instagram users. The study used Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyse the data and assess the relationships between the variables.

Results: The results show that the constructs Polarity and Intent have a significant and positive impact on Self-esteem. Self-esteem has a significant and positive relationship with Body-positive content.

Conclusion: This research underscores the importance of body-positive content on social media in challenging traditional beauty standards and promoting inclusivity. Positive self-disclosure emerges as a critical factor in boosting self-esteem and advocating body-positive narratives. The findings suggest that self-esteem is positively influenced when individuals disclose in a positive, intentional, and authentic manner, but too much disclosure or overly personal sharing may harm self-esteem. The study offers valuable insights for influencers, marketers, and researchers into fostering healthier self-perception through social media. Limitations are acknowledged, and recommendations for future research are provided.