AI in Istria from an Industrial Perspective

Abstract

Artificial Intelligence (AI) is a transformative technology with immense potential to drive innovation and sustainability across diverse industries in Istria, Croatia. This study examines the industrial applications of AI in key industrial sectors such as tourism, agriculture, logistics, renewable energy, creative industries, and manufacturing. The research employs a systematic literature review and qualitative content analysis of expert interviews, involving stakeholders from various industries, to assess AI’s impact and identify strategies for its implementation. Results highlight that AI can enhance operational efficiency, personalize customer experiences, and enable sustainable practices, particularly in tourism and agriculture. For instance, AI-driven predictive analytics and smart farming can improve resource allocation and productivity. In logistics, smart port systems optimize cargo handling, while creative industries benefit from AI-enabled content creation and digital preservation. Key challenges include limited infrastructure, skill gaps, and high initial investments, particularly for small and medium enterprises. Opportunities lie in fostering collaborations with European initiatives, developing innovation hubs, and leveraging Istria’s strategic position as a pilot region for AI-driven projects. The findings emphasize the importance of integrating AI into regional strategies to bolster economic growth, sustainability, and global competitiveness, positioning Istria as a leader in AI-driven regional development.