The Role of the Property Management System in the Hotel Business: A Challenge for the Hotel Industry in Montenegro

Abstract

Successful business in the hotel industry, especially in large hotels and hotels that are part of international hotel chains, today relies on several essential components, such as digitization of business, the application of modern information technologies, the implementation of artificial intelligence (AI), and the use of Property Management System (PMS) with Cloud technology. This research aims to address current trends in PMS development in the hotel industry, with a focus on the challenges faced by the Montenegrin hotel sector. The primary objective is to determine the clear role and importance of PMS in Montenegro's hotel industry as a key tool for successful hotel management. For this research, both primary and secondary data will be used. Primary data will be gathered through a structured online survey, employing purposive sampling to capture hoteliers’ attitudes. Additionally, an extensive database of secondary data will be considered and examined. The data will be statistically analysed using IBM SPSS 25.0, and simple linear regression will be used for hypothesis testing. The results of this research will highlight that the application of PMS is crucial for the development of the Montenegrin hotel industry, allowing it to keep pace with leading market competitors.