Framing Prompts as User Stories: Effects on the Output Quality of Generative AI

Authors

  • Tomislav Car University of Rijeka, Faculty of Tourism and Hospitality Management, Croatia
  • Ivan Šimac University of Applied Sciences of Rijeka, Croatia
  • Sabrina Šuman University of Applied Sciences of Rijeka, Croatia

DOI:

https://doi.org/10.54820/entrenova-2025-0057

Keywords:

prompt engineering, user story, generative AI, output quality, tourism scenarios

Abstract

This study investigates how framing prompts as user stories affects the output quality of generative AI systems. It examines whether structuring prompts in the form commonly used in software development and human-centred design (“As a user, I would like to in order...”) improves the relevance, clarity, and contextual accuracy of generated responses. A controlled experiment was conducted with tourism-related scenarios in which a large language model (LLM) was presented with prompts in both traditional and user story formats. The outputs were evaluated using a hybrid method that combines automatic metrics (BERTScore) and human expert evaluation based on the IE-Information Extraction framework (precision, recall, F1, and error rate) to capture qualitative aspects of response quality. The results show that prompts formatted as user stories consistently yield higher-quality responses, especially in matching the user's intent and providing accurate, relevant content. These findings highlight the role of prompt structure in shaping LLM performance and suggest that user-centred prompt design can improve generative AI applications in domain-specific contexts. The study contributes to the prompt engineering literature and offers practical implications for improving human–AI interaction by formulating inputs more deliberately and structurally.

Author Biographies

  • Tomislav Car, University of Rijeka, Faculty of Tourism and Hospitality Management, Croatia

    Tomislav Car, PhD, is an associate professor at the Faculty of Tourism and Hospitality Management at the University of Rijeka, where he received his doctorate in 2017. His research interests include mobile technologies, mobile applications, social media, the Internet of Things, and artificial intelligence in tourism, as well as e-business and information systems. He has participated in several national and international research projects. The author can be contacted at: tcar@fthm.hr

  • Ivan Šimac, University of Applied Sciences of Rijeka, Croatia

    Ivan Šimac, Master in Computer Science, is a lecturer at the Department of Information and Communication Technologies at the University of Applied Sciences of Rijeka. He is currently completing a doctoral programme at the Faculty of Computer Science and Digital Technologies at the University of Rijeka. His main areas of interest are the application of artificial intelligence, especially computer vision, programming, and the development of information systems. The author can be contacted at: isimac@veleri.hr

  • Sabrina Šuman, University of Applied Sciences of Rijeka, Croatia

    Sabrina Šuman, PhD in computer science, is a college professor at the Department of Information and Communication Technologies at the University of Applied Sciences of Rijeka. Her interests lie in artificial intelligence, business analytics, decision support, and programming. Author of four books in the research areas of programming, decision support, and business analysis. Published numerous articles in international journals and conferences. Involved in various professional and scientific projects. The author can be contacted at: ssuman@veleri.hr

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Published

2026-02-22

Issue

Section

Industrial Organization

How to Cite

Framing Prompts as User Stories: Effects on the Output Quality of Generative AI. (2026). ENTRENOVA - ENTerprise REsearch InNOVAtion Journal, 11(1). https://doi.org/10.54820/entrenova-2025-0057