When AI Helps, When It Hurts: A Contextual Research Framework for Integrating Artificial Intelligence into Agile Scrum Workflows

Authors

  • Filip Radulović DOBA Business School, Slovenia
  • Tomaž Klobučar Jožef Štefan Institute, Slovenia

DOI:

https://doi.org/10.54820/entrenova-2025-0058

Keywords:

Agile Scrum, digital transformation, AI in project management, agile decision-making

Abstract

As artificial intelligence (AI) increasingly enters agile project management environments, its impact remains inconsistent, boosting efficiency in some cases while disrupting collaboration in others. Rather than assuming AI’s universal benefit, existing literature challenges this assumption and opens a knowledge gap for investigating the organizational and team-level conditions that moderate AI effectiveness. This paper conducts a literature review and proposes a research framework based on the constructs for the contextual analysis of AI in Agile Scrum, exploring when, how, and for whom AI integration enhances or hinders Agile Scrum workflows. It proposes a methodology for future research that is a quantitative-dominant mixed-methods approach, combining semi-structured interviews with a structured survey. The aim of this paper is to identify the contextual factors that shape AI’s impact in Agile Scrum, which will serve as the basis for the research framework.

Author Biographies

  • Filip Radulović, DOBA Business School, Slovenia

    Filip Radulović is a doctoral student at the DOBA Business School in Maribor. He graduated from the University of Applied Sciences in Croatia with a master’s degree in Project Management. He later completed a postgraduate degree in Special Fields Marketing at the University of Osijek. He is a senior project manager with over a decade of experience leading international software development teams. His current research focuses on digital transformation in project management, particularly the integration of artificial intelligence into Agile Scrum workflows. The author can be contacted at: filip.radulovic@net.doba.si

  • Tomaž Klobučar, Jožef Štefan Institute, Slovenia

    Dr. Tomaž Klobučar is the Head of the Laboratory for Open Systems and Networks at the Jožef Stefan Institute and an assistant professor at the DOBA Business School. He has 30 years of experience in research, development, and project management across cybersecurity, internet technologies, and technology-enhanced learning. The author can be contacted at: tomaz.klobucar@net.doba.si

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Published

2026-02-22

Issue

Section

Business Administration & Business Economics, Marketing, Accounting

How to Cite

When AI Helps, When It Hurts: A Contextual Research Framework for Integrating Artificial Intelligence into Agile Scrum Workflows. (2026). ENTRENOVA - ENTerprise REsearch InNOVAtion Journal, 11(1). https://doi.org/10.54820/entrenova-2025-0058