Strategic Communication Approaches for Enhancing Team Collaboration in Modern Business Organizations

Authors

  • Ana Tomova Faculty of Technology and Metallurgy, Skopje, North Macedonia
  • Snezana Stavrova Faculty of Technology and Metallurgy, Skopje, North Macedonia
  • Aleksandar Dimitrov Faculty of Technology and Metallurgy, Skopje, North Macedonia
  • Bosko Boskovski Faculty of Technology and Metallurgy, Skopje, North Macedonia
  • Beti Andonovic Faculty of Technology and Metallurgy, Skopje, North Macedonia

DOI:

https://doi.org/10.54820/entrenova-2025-0072

Keywords:

working styles, teamwork, drivers, Process Communication Model, organizational behavior

Abstract

In today’s dynamic business environment, teamwork is essential for productivity and organizational success. However, effective teamwork depends not just on collaboration but also on adaptive, psychologically aware communication strategies aligned with individual working styles. This paper explores the impact of communication on team dynamics, drawing on transactional analysis, Julie Hay’s Work Styles Questionnaire, and Kahler’s Process Communication Model. A comparative analysis of respondents from the Republic of North Macedonia and the Republic of Italy revealed differences in dominant working styles shaped by organizational culture. Styles such as Be Perfect and Please Others were common but often led to overcommitment and inefficiency under pressure. Thinker and Harmonizer profiles also prevailed but presented challenges in high-stress situations. The findings highlight that both individual working styles and organizational communication strategies significantly influence team effectiveness. The paper concludes with a proposed integrative communication model to reduce dysfunction and foster authentic team collaboration.

Author Biographies

  • Ana Tomova, Faculty of Technology and Metallurgy, Skopje, North Macedonia

    Prof. Ana Tomova, PhD, is a Full Professor at the Faculty of Technology and Metallurgy at the Ss. Cyril and Methodius University in Skopje, North Macedonia, since 2024. She has been working at the Faculty of Technology and Metallurgy in Skopje since 2008, first as a research associate and later as a lecturer in metallurgy. She is a member of the Association of Metallurgists of Macedonia and the association NanoMak. She is the co-author of numerous publications in renowned scientific journals. She is currently the Head of the Master’s Study Program in Extractive Metallurgy and the Head of the Career Center at the Faculty of Technology and Metallurgy, Ss. Cyril and Methodius University in Skopje. The author can be contacted at: anatomova@tmf.ukim.edu.mk

  • Snezana Stavrova, Faculty of Technology and Metallurgy, Skopje, North Macedonia

    Snezana Stavrova holds a Bachelor's degree in Food Science and Biotechnology Engineering. She is currently pursuing two Master's degrees: one in Quality Management at the University of Ss. Cyril and Methodius – Skopje, and another in Environmental Engineering at the University “Goce Delcev" - Stip. She has nearly 20 years of experience in quality management, food safety, and occupational health systems. Based in the Netherlands, she works remotely, conducting quality management audits and volunteering at the Municipality of Zwolle. The author can be contacted at: stavrova.snezana@gmail.com

  • Aleksandar Dimitrov, Faculty of Technology and Metallurgy, Skopje, North Macedonia

    Prof. Aleksandar Dimitrov, PhD, is a Full Professor at the Faculty of Technology and Metallurgy, Skopje, North Macedonia, and Head of the Department of Extractive Metallurgy. His current research is focused on nanomaterials and nanostructures, particularly on the synthesis of graphene, MWCNTs, and other carbon nanomaterials, as well as on quality management. Prof. Dimitrov has been a leader of many international projects. The author can be contacted at: aco2501@gmail.com

  • Bosko Boskovski, Faculty of Technology and Metallurgy, Skopje, North Macedonia

    Prof. Bosko Boskovski, PhD, is a Full Professor at the Faculty of Technology and Metallurgy at the Ss. Cyril and Methodius University in Skopje, North Macedonia, since 2024. He currently teaches courses in the Inorganic Engineering and Environmental Protection study program. His scientific research focuses on mineral raw materials and ecology. He has published more than 20 research papers in reputable scientific journals, conducted several studies, and participated in scientific research projects. He is also the author of several internal textbooks. The author can be contacted at: bboskovski@tmf.ukim.edu.mk

  • Beti Andonovic, Faculty of Technology and Metallurgy, Skopje, North Macedonia

    Prof. Beti Andonovic is a full professor at the Faculty of Technology and Metallurgy at the Ss. Cyril and Methodius University in Skopje, Macedonia. She holds a PhD in Mathematical Sciences, with a focus on algebraic topology, from the Faculty of Natural Sciences and Mathematics in Skopje. She has participated in numerous international and national research projects, serving as a contributor, member of management committees, and Scientific Communication Officer. Prof. Andonovic previously served as Head of the Institute of Chemical and Control Engineering and currently holds the positions of Head of the Second-Cycle Study Program in Quality Management and Vice Dean for Science and International Collaboration at the Faculty of Technology and Metallurgy. The author can be contacted at: beti@tmf.ukim.edu.mk

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Published

2026-02-22

Issue

Vol. 11 No. 1 (2025)

Section

Business Administration & Business Economics, Marketing, Accounting

License

Copyright (c) 2025 Ana Tomova, Snezana Stavrova, Aleksandar Dimitrov, Bosko Boskovski, Beti Andonovic

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Strategic Communication Approaches for Enhancing Team Collaboration in Modern Business Organizations. (2026). ENTRENOVA - ENTerprise REsearch InNOVAtion Journal, 11(1). https://doi.org/10.54820/entrenova-2025-0072