A Research Framework for Assessing the Impact of Business Mentoring on Long-Term SME Performance in Slovenia

Authors

  • Zara Krivec DOBA Business School, Maribor, Slovenia
  • Mirjana Pejić Bach The University of Zagreb, Faculty of Economics and Business, Zagreb, Croatia
  • Berislava Starešinić Privredna banka d.d., Zagreb, Croatia

DOI:

https://doi.org/10.54820/entrenova-2025-0074

Keywords:

business mentoring, SMEs, Slovenia, profit per employee, research framework

Abstract

This paper proposes a research framework to examine the long-term impact of business mentoring on the performance and sustainability of Slovenian micro, small, and medium-sized enterprises (SMEs) operating for more than 25 years. The framework is conceptually grounded in theories of entrepreneurial learning and developmental mentoring and aims to address a gap in the literature regarding the effectiveness of mentoring in mature firms. The proposed study relies on a mixed-methods design, combining secondary financial data from the BIZI. The SI platform with primary data gathered through structured surveys and semi-structured interviews. Profit per employee is identified as the key performance indicator for assessing financial outcomes. The framework includes three testable hypotheses related to the presence, perceived value, and structure of mentoring relationships. By outlining a straightforward methodological approach, this paper sets the stage for future empirical research and guides policy-makers and practitioners involved in SME support and mentoring programs.

Author Biographies

  • Zara Krivec, DOBA Business School, Maribor, Slovenia

    Zara Krivec, M.A., with over 39 years of experience in accounting, entrepreneurship, and small and medium-sized business development; entrepreneur since 1986; licensed business mentor; author of two books, Let's Go Our Own Way and 5 Steps to Monetize Your Hobby Successfully; until recently, she was the CEO of V.I.P. Accounting in Ljubljana, Slovenia, and the Academy for Successful Business. Zara is known for her work in financial consulting, mentoring, and education, helping small business owners deal with strategic and operational challenges. She is enrolled in a doctoral program at the DOBA Faculty in Maribor, Slovenia. Her expertise is based on decades of practice and a passion for supporting entrepreneurs on their development journey. The author can be contacted at: zara.krivec1@net.doba.si

  • Mirjana Pejić Bach, The University of Zagreb, Faculty of Economics and Business, Zagreb, Croatia

    Mirjana Pejic-Bach, PhD, is a Full Professor at the Department of Informatics, University of Zagreb, Faculty of Economics and Business. Her current research areas are system dynamics modelling, data mining, and web content research. She is actively engaged in several scientific projects. The author can be contacted at: mpejic@efzg.hr

  • Berislava Starešinić, Privredna banka d.d., Zagreb, Croatia

    Berislava Starešinić, Ph.D., is Director for Affluent Segment Development, Function of Affluent Clients, Retail group, Privredna banka Zagreb. Berislava also holds a position of visiting lecturer at the Department of Informatics, University of Zagreb, Faculty of Economics and Business. Her research interests include the banking sector, organizational behaviour, banking reputation, and direct and digital channels. The author can be contacted at: bstaresinic@pbz.hr

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Published

2026-02-22

Issue

Section

Industrial Organization

How to Cite

A Research Framework for Assessing the Impact of Business Mentoring on Long-Term SME Performance in Slovenia. (2026). ENTRENOVA - ENTerprise REsearch InNOVAtion Journal, 11(1). https://doi.org/10.54820/entrenova-2025-0074