Development of Eno-Gastro Tourism in the Western Balkans

Abstract

Eno‑gastro tourism, an emerging form of experiential travel combining wine and culinary experiences, has gained prominence as tourists increasingly seek authenticity, cultural immersion, and sustainability. The Western Balkans, endowed with ancient viticultural heritage, over 200 indigenous grape varieties, and rich culinary traditions, is positioned to benefit from this trend. This paper examines the potential of eno‑gastro tourism in the Western Balkans by analysing global tourism trends, identifying the region’s viticultural and culinary assets, and conducting a SWOT analysis. Through comparative analysis with renowned regions like Bordeaux and Rioja, as well as localized case studies (Tikveš Winery, New Balkan Cuisine, Herzegovina Wine Route), the research highlights strategic pathways. Findings suggest that although structural and organizational barriers persist, a unified branding initiative, such as the proposed “BALKAN Wines Association”, paired with regional collaboration and sustainable practices, could elevate the Western Balkans into a competitive eno‑gastro tourism destination.