Trends and Patterns in Shared Accommodation in Europe and Serbia: What Do We Know So Far?

Authors

  • Milica Maricic University of Belgrade, Faculty of Organizational Sciences, Serbia
  • Maja Ribić University of Belgrade – Faculty of Economics and Business, Belgrade, Serbia
  • Veljko Uskoković University of Belgrade – Faculty of Organizational Sciences
  • Nikola Drinjak University of Belgrade – Faculty of Organizational Sciences

DOI:

https://doi.org/10.2478/bsrj-2025-0006%20%20

Keywords:

Sharing economy, Shared accommodation, Trend analysis, Consumer behaviour, Europe, Serbia

Abstract

Background: Sharing economy is a socio-economic paradigm characterised by the collaborative utilisation of resources and services among individuals, facilitated through digital platforms. Shared accommodation attracts the attention of various stakeholders due to its impact on societal shifts towards collaborative living models and housing policies. Objectives: This paper explores trends and patterns of the use of shared accommodation in Europe and Serbia. Methods/Approach: Data on the European level was collected from Eurostat, while in Serbia, a survey was conducted among the student population. Results: The results on the European level show that participation in shared accommodation is increasing and that socio-demographic background impacts the level of participation. In the Serbian context, results indicate that socio-demographic factors do not influence the participation of students in shared accommodation practices. The main obstacle indicated was the lack of trust in the provider. The most important aspects that individuals considered when choosing shared accommodation were lower prices and better location. Conclusions: There is a positive trend in Europe regarding the usage of shared accommodation. In Serbia, the student population uses shared accommodation; however, physical and performance risks are seen as obstacles to participation.

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Published

2025-08-15