EXAMINING THE IMPACT OF ENTREPRENURIAL TRAITS ON PERCEPTIONS OF ENTREPRENURIAL SUCCESS

Abstract

This paper analyzes the entrepreneurial traits of successful entrepreneurs from both theoretical and empirical perspectives. Qualitative secondary analysis is used to present metrics for determining the psychological profile of successful entrepreneurs, specifically owners of micro-companies. These metrics include the Entrepreneurial Self-Efficacy Scale, the Entrepreneurial Attitude Scale, and the Entrepreneurial Competency Model. The psychological profile of successful entrepreneurs is characterized by key traits such as self-confidence, perseverance, diligence, and patience, which form the foundation for achieving business success and maintaining psychological balance. The primary empirical research in this study examined the psychological profiles of a sample of 100 entrepreneurs from Northwestern Croatia. The paper tests five hypotheses regarding entrepreneurial traits and their impact on entrepreneurial success. The findings indicate that traits such as personal initiative, creativity, openness to new ideas, persistence, and a clear business vision significantly contribute to entrepreneurial success. The results support the hypotheses that personal initiative, creativity, and persistence are essential for overcoming challenges and driving innovation in business. Moreover, the importance of a clear business vision as a motivational factor underscores the necessity for entrepreneurs to maintain a focused and strategic approach.