HOTEL WEB SITE SEO ANALYSIS: SEGMENTATION AND VALORIZATION AS A PRECONDITION FOR DISCOVERING AND UNDERSTANDING INSIGHTS TO IMPROVE ONLINE VISIBILITY. Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, [S. l.], v. 36, n. 2, p. 299–311, 2023. DOI: 10.51680/ev.36.2.6. Disponível em: https://ojs.srce.hr/index.php/ekonomski-vjesnik/article/view/24455. Acesso em: 19 aug. 2025.