THE ROLE OF AI IN THE CROATIAN FRANCHISE SECTOR: ADOPTION PATTERNS AND PERCEIVED BENEFITS. Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, [S. l.], v. 38, n. 1, p. 43–58, 2025. DOI: 10.51680/ev.38.1.4. Disponível em: https://ojs.srce.hr/index.php/ekonomski-vjesnik/article/view/30658. Acesso em: 18 aug. 2025.