NEW PRODUCT DEVELOPMENT: FROM IDEA TO MARKET LAUNCH ‒ EVIDENCE FROM KOSOVO BANKING SECTOR. Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, [S. l.], v. 34, n. 2, p. 491–503, 2021. Disponível em: https://ojs.srce.hr/index.php/ekonomski-vjesnik/article/view/16819. Acesso em: 19 aug. 2025.