Disruptive Innovation & Chance for Latecomer Firms in E-Commerce: The Cases of the YES and PINDUODUO. ENTRENOVA - ENTerprise REsearch InNOVAtion, [S. l.], v. 8, n. 1, p. 364–376, 2022. DOI: 10.54820/entrenova-2022-0031. Disponível em: https://ojs.srce.hr/index.php/entrenova/article/view/23868. Acesso em: 19 aug. 2025.