Predictive Marketing Regarding Brand Awareness of Gen Z: Brand Equity, Digital Media Content or Emotions Lead to Purchase?. ENTRENOVA - ENTerprise REsearch InNOVAtion, [S. l.], v. 10, n. 1, p. 176–190, 2025. DOI: 10.54820/entrenova-2024-00016. Disponível em: https://ojs.srce.hr/index.php/entrenova/article/view/33595. Acesso em: 18 aug. 2025.