The Impact of Social Media Marketing on Purchase Intention in a Transition Economy: The Mediating Role of Brand Awareness and Brand Engagement. ENTRENOVA - ENTerprise REsearch InNOVAtion, [S. l.], v. 7, n. 1, p. 256–266, 2025. DOI: 10.54820/FDOR9238. Disponível em: https://ojs.srce.hr/index.php/entrenova/article/view/20264. Acesso em: 19 aug. 2025.