Applying Principles of Management Innovation in Advertising Agencies. ENTRENOVA - ENTerprise REsearch InNOVAtion, [S. l.], v. 7, n. 1, p. 286–296, 2025. DOI: 10.54820/PRFY3744. Disponível em: https://ojs.srce.hr/index.php/entrenova/article/view/20273. Acesso em: 19 aug. 2025.