MEDIA PLURALISM AND GENRE DIVERSITY IN TV SERIES: CHANGES IN CROATIAN TELEVISION CULTURE FROM 2003 TO 2018

Authors

  • Vesna Karuza Podgorelec PhD candidate at Josip Juraj Strossmayer University

Keywords:

TELEVISION SERIES, TELEVISION CULTURE, GENRE, TELEVISION PREFERENCES, CULTURAL CAPITAL

Abstract

In the early 21st century, the Croatian television system changed radically, bringing major shifts in television culture. This study analyses the period from 2003 to 2018, focusing on genre diversity, audience education, and the origin of popular television series. Based on secondary statistical analysis of Nielsen ratings for adult audiences, the study examines the ten most-watched titles per season, with additional insights from a broader Top 20 list. The findings show tectonic shifts in genre distribution, cultural orientation, and the legitimation of popular series. Genre diversity has been replaced by a concentration of telenovelas. Western productions have lost their primacy; Turkish series now dominate, Eastern titles are displacing domestic ones, and popular series have become lowbrow.

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Published

2025-08-10

Issue

Vol. 16 No. 31 (2025): SPECIAL ISSUE: New European Media and Platform Policy: Implications for the Political Economy of News + GENERAL SECTION

Section

Articles

License

Copyright (c) 2025 Vesna Karuza Podgorelec

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The author (or authors) is the copyright holder and retains publishing rights. Medijske studije journal is under the CC (Creative Commons) licence.

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