The Influence of Atmospheric Cues on Impulsive Buying Behavior: Exploring the Roles of Utilitarian and Hedonic Browsing. Market-Tržište, [S. l.], v. 37, n. 1, p. 73–94, 2025. Disponível em: https://ojs.srce.hr/index.php/trziste/article/view/37375. Acesso em: 19 aug. 2025.