Enchancing Point of Sale Materials for Consumer Engagement: A Neuromarketing Approach. Market-Tržište, [S. l.], v. 37, n. 1, p. 95–107, 2025. DOI: 10.22598/mt/2025.37.1.95. Disponível em: https://ojs.srce.hr/index.php/trziste/article/view/37376. Acesso em: 18 aug. 2025.