Vallis Aurea (Journal of Sustainable Development and Innovation) is a scientific open-access journal devoted to multidisciplinary research in the fields of management, economics, entrepreneurship, tourism, sustainable development, gastronomy, food safety, quality control and innovation, addressing complex issues that are closely intertwined with other disciplines such as information and communication sciences, law, sociology, psychology, and other relevant fields. The journal does not charge authors any fees for submitting or publishing articles. The journal has been published in English since 2015, with issues released twice a year (in June and December). From 2015 to 2023, the title was Vallis Aurea (International Journal Vallis Aurea). From 2024, the title is the same, but we have changed the subtitle to Vallis Aurea (Journal of Sustainable Development and Innovation). The changes will be visible in the ISSN portal after June 2024, when the issue is published. Publisher: Faculty of Tourism and Rural Development in Pozega
Josip Juraj Strossmayer Univesity of Osijek, Faculty of Tourism and Rural Development Pozega; DAAAM International Vienna
Authors of papers for publishing in the journal agree under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.https://creativecommons.org/licenses/by-nc-nd/4.0/
Analysis of Computer Network User's Activities Using Support Vector Machine (svm) and Long Short-Term Memory (lstm) Network
The rapid growth of number of network users have led to a significant rise in network traffic. Analysing user activities within computer networks is essential for optimizing performance, enhancing security, and improving user experience. This study explores the application of machine learning techniques, specifically Support Vector Machine (SVM) and Long Short-Term Memory (LSTM) networks, to analyse computer network user activities. SVM is employed for its effectiveness in binary classification tasks and its ability to handle high-dimensional data, making it suitable for identifying distinct user activities based on network traffic patterns. Conversely, LSTM networks was utilized to capture temporal dependencies in sequential data, allowing for the prediction of future user actions based on their historical activities. The precision, recall, FI-score and accuracy results for SVM model for analysing computer network user’s activities are 96.00, 99.00, 98.00 and 95.40 respectively. While the precision, recall, FI-score and accuracy results for LSTM model for analysing computer network user’s activities are 90.00, 91.00, 91.21 and 93.50 respectively. Trailing to this, the SVM has a better performance than the LSTM model. Therefore, this research contributes to the field of network analytics by offering insights that will improve network management strategies, resource allocation, and security measures.
network, user, activities, SVM, LSTM, management
Copyright (c) 2025 Vallis Aurea https://creativecommons.org/licenses/by-nc-nd/4.0
Application of Smart Technologies in The Integration of Local Resources for Sustainable Destination Management
The research has shown that smart technologies can signifi cantly improve the integration of local resources into sustainable destination management, but this potential depends on strategic alignment, digital infrastructure readiness, and stakeholder coordination. Practical implications point to the need for continuous training of destination managers, investment in digital tools tailored to local specifi cities, and adaptive governance frameworks. The study’s limitations include a limited geographic sample and reliance on secondary data for benchmarking, while future research should expand on empirical fi eldwork and explore comparative cross-country models. Lessons learned suggest that smart solutions should not be treated as universal tools, but as contextual instruments aligned with the social, ecological and technological maturity of each destination.
smart technologies; sustainable management; local resources; smart destination; tourism; collaboration
The Public interest lost in Uganda’s education sector during Covid-19
The global spread of COVID-19 brought to the lime light the lack of public goods in Uganda during the fight against this contagious virus. The public servants demonstrated selfishness at the expense of fostering services for the majority of Ugandans. Thus, a cross-sectional qualitative approach was used to collect data from the private primary school teachers. Data were collected from 12 participants using an interview guide. The study findings demonstrate how public interest was lost during attempts to curb the spread of the pandemic. Researchers call for additional scholarship pertaining to reviving the lost common preferences in times of pandemics, particularly the coronavirus.
Technical and Economic Aspects in the Development of Additive Technology
This paper studies the importance and development of additive technology through technical and economic aspects. The technical aspect includes research about the influence of surface inclination and layer thickness on the surface roughness of the produced test samples. Two AM technologies or processes (FDM and SLS) were used, with the use of three different materials (PLA, PETG and PA12) and two subsequent treatments (compressed air and glass bead blasting). Surface roughness parameters (Ra, Rz and Rmax) were measured and analyzed after different manufacturing conditions. Their variability and statistical analysis are presented. From the obtained results, it is evident that with increasing slope (from 0° to 90°) the values ​​increase to a maximum (between 10° and 40°), after which they decrease (from 50° to 90°), while increasing the thickness of the layer causes higher values of roughness parameters. Also, the aim of the paper is to determine the economic profitability of the used procedures, that is, the impact of the manufacturing procedures on the price of the product. Modern and innovative materials and technologies are used in the research. By using innovative technologies, we influence on sustainable development, which speaks of the fact that we need to meet our needs with quality, while taking care that the generations that come after us also have this opportunity.
additive technologies, surface roughness, costs, economic aspect, sustainable development
The Influence of Functional, Hedonic and Social Aspects on Satisfaction of Smartphone Users in Tanzania
Despite the usage of smartphone to grow exponentially, the satisfaction and factors influencing it are less explored. The literature suggests functional, hedonic and social values to be possible predictors of satisfaction with smartphone. Using a self administered structured questionnaire, a convenient sample of 270 university students that yielded 247 dully filled questionnaires with data subjected to partial least square path modeling using SmartPLS 3 to test both the measurement and structural models. The results indicate all the hypothesized antecedents to be significant predictors of satisfaction with smartphone. The functional value of smartphone was observed to be the leading contributor to satisfaction while hedonic value to be the least significant contributor in satisfaction. Theoretically the finding suggests modification in the models explaining satisfaction with electronic gadgets like smartphone by incorporating hedonic and social values together. Practically, the results provide marketing insights on how smartphone can be marketed to the youth by including all the four predictors in marketing communications as well as in the design of smartphone.
Functional, Hedonic, Social, Smartphone, Satisfaction
The Improving Accessibility of E-Learning Systems for Visually Impaired Students in Sri Lanka: An Evaluation Based on Wcag Principles
Purpose: This study aims to investigate the means to improve the accessibility of e-learning systems for visually impaired students in Sri Lanka. It focuses on addressing the challenges these students face, particularly during the shift to online learning brought about by the pandemic. Design: The study builds on the Web Content Accessibility Guidelines (WCAG), utilizing the POUR principles—Perceivable, Operable, Understandable, and Robust—as the conceptual framework. Methodology: A quantitative design was employed to examine the impact of these principles on learner satisfaction. Approach: The sample consisted of 150 visually impaired students from the Ceylon Deaf and Blind School, selected through purposive sampling. Findings: The analysis revealed that both the Perceivable and Understandable factors had a positive and significant impact on learner satisfaction. However, the Operable and Robust factors did not show a significant impact, indicating areas that require enhancement. Originality/Value: This research contributes to the field by providing empirical insights into the accessibility challenges faced by visually impaired students in Sri Lanka. It underscores the need for improvements in e-learning system design, particularly in operability and robustness, to ensure equitable access.
Tourists' Satisfaction and Quality Attitudes towards Tourism Supply on the Eastern Coast of Istria County: An Empirical Study
The paper aims to investigate various factors influencing tourists' attitudes i.e., satisfaction with both the accommodation units and the catering offer, the professionalism and hospitality of the tourism staff, a sense of security, lack of tourism offer, but also their motives, accommodation and arrival arrangements, their spending budgets etc. An online questionnaire was adopted using a convenience and snowball sampling techniques. The distinctiveness of the Eastern part of the Istria County also lies in the fact that, as shown by this research, visitors have a tendency to return, which indicates satisfaction with previous experiences and which is reflected by a large percentage of independent organization of arrivals, both thanks to the proximity of outbound travel markets, and the high degree of security that visitors have recognized in the destination. Given the fact that previously mentioned area is a less populated and not so touristically prominent part of the largest Croatian peninsula compared to its western part, tourists' attitudes toward the tourism offer have not been an object of many studies.
tourism supply, tourist satisfaction, Istria, EU tourism
Copyright (c) 2024 Vallis Aurea https://creativecommons.org/licenses/by-nc-nd/4.0
Importance of Organisational Culture for Effective Knowledge Management in Libraries
Purpose: This research aimed to explore and assess the organizational culture of the City Library of Požega using Goffee and Jones' Double S Cube Model. Design/Methodology/Approach: A quantitative approach was adopted, utilizing a structured questionnaire to measure sociability and solidarity within the library. All 18 employees participated in the study, with their responses analyzed to classify the profile of organizational culture and determine whether it was perceived as positive or negative. Findings: The study revealed that 17 respondents identified the library’s organizational culture as communal, while one respondent assessed it as mercenary. Among those who perceived the culture as communal, there were mixed evaluations regarding its positivity. No significant differences were found between managerial and non-managerial staff or between older and younger employees in how the culture was assessed. Originality: This research offers a novel analysis of organizational culture in a public library. The results can help the library leadership better understand the cultural dynamics within the organization, enabling them to create strategies that enhance teamwork, communication, and employee relations, while guiding organizational changes that support both employee well-being and institutional success.
Financial Inclusion and Household Wellbeing in Sub Saharan Africa
This study provides evidence of the power of financial inclusion (access, quality and usage) on household wellbeing using data from teachers in primary schools of central and western Uganda. By means of a questionnaire approach to collect data, the study adopted a cross-sectional research approach. 326 respondents were responsive from a sample of 377 which yielded 86.5% response rate. Quantitative data were analyzed using Statistical Program for Social Sciences (SPSS) and Analysis of Moment Structures (AMOS). Drawing on the survey results, the paper clearly demonstrates that financial inclusion underpinned by minority influence theoretical lenses informs household wellbeing significantly in Uganda.
financial inclusion; household; minority; wellbeing
Internal Auditing and Sustainability of Small and Medium Enterprises in Uganda
This study investigates the relationship between internal auditing and sustainability of small and medium enterprises in Uganda using institutional theory. This research was cross-sectional based on data collected from 361 enterprises. Data were analyzed using the Statistical Package for Social Sciences and Structural Equation Modelling. The results reveal a significant positive relationship between internal auditing (in terms of controls, procedures and practices) and sustainability of small and medium enterprises. Based on the findings, managers should adhere to strictly designed work procedures that possess minimum chances of incurring financial losses to ensure businesses survival in the current competitive business environment.
Supply Chain Optimization for Environmental Sustainability
This work aims to investigate the possibilities of optimizing supply chains for ecological sustainability. In the tripartite components of sustainability (economy, society, environment), economic issues are currently dominating. A model of supply chains for a sustainable future should equally embrace all three components. The purpose of the work is to promote environmental sustainability. The research results are based on the mathematical method of dynamic programming. The main finding of this paper points to the conclusion that the optimization of supply chains from the point of view of total (economic and ecological) costs is the first and most important step towards greener and ecologically sustainable supply chains.
sustainability, supply chains, economic costs, environmental costs, dynamic programming
Reevaluating the Role of Foreign Direct Investment in Albania's Economic Growth: Policy Implications for Growth and Openness
Based on the standard vector error correction model with quarterly data, this study focuses on the relationship between inflows of exports, foreign investments together with Gross Domestic Product, of the last decades in Albania to research in both the short-run dynamics and the long-run trends. Using diverse secondary data with differing methods of data collection over time and especially dealing with data collected during the economic transition period, presents a challenge in terms of reliability of the data that can lead thus to studies which may result in controversial conclusions for the same country. The impulse analysis reveals that foreign direct investment inflows cause an almost negligible (positive) fluctuation in exports and a (negative) fluctuation in GDP in the long run. Conversely, exports, after a short-term negative impact, lead to an increase in FDI inflows in the long run and a slight increase in the GDP level. Finally, GDP has a positive effect on both variables. The result, therefore, is very important as it suggests that the government should focus on openness, growth and exports—devaluating thus the role of FDI inflows, at least in the short term.
Impulse analysis; FDI; Economic transition; GDP; Short-run dynamics; Long-run
Marketing Metrics in private healthcare institution
Public health care institutions same as private health care institutions are present in almost every city in Croatia. Public health care institutions provide stability, security, and most of all they are traditionally among the people in Croatia. Private health care institutions are basically young and modern institutions with different and new management system. Main analyses and metrics which Policlinic Intermed uses in its business are SWOT analyses and BCG metrics. Through those methods and analyses this polyclinic can make right decisions in order to bring required marketing activities for this kind of business. A purpose of this research is to bring out strategies that are necessary for making marketing decisions and activities and clarify that private institutions are different then public ones and their need to be advertise and promote in order to survive on the market.
Marketing, private health care institution, public health care institution, Polyclinic Intermed, SWOT analyze, BCG matrix
Revitalizing Freshwater Ponds: Assessing Physical Structures, Water Quality Parameters and Sustainable Bio- Recharging Strategies Through Community Engagement
Purpose: The purpose of this study is to revitalize the freshwater ponds by assessing physical structures, water quality parameters and sustainable bio- recharging strategies through community engagement. Research Design: The study employs a combination of exploratory and descriptive research approaches. Sampling was conducted among the individuals who are in direct access with the freshwater ponds. Methodology: Data collection involved direct surveys using a structured questionnaire and the water samples were collected from the selected regions Results: The results reveal that there are ponds that need immediate restoration and rejuvenation in order to sustainably take up the matter of a balanced ecosystem for the better survival and coexistence of individual species along with mankind by proper maintenance of the water body for a better tomorrow. The water quality analysis shows significant causes of deterioration due to ecological instability and overuse of the resources by improper management strategies which resulted in loss of biodiversity and habitat loss. Originality of Research: This study records the revitalization of freshwater ponds by assessing physical structures, water quality parameters, and sustainable bio- recharging strategies through community engagement.
Revitalization, Biodiversity, Bio- recharging, Water quality
The Socio-Economic and Ecological Impacts of Water Hyacinth Proliferation in water bodies: A Case from Greater Kochi area in South India
Purpose of this study is to critically analyze the socio-ecological impact of water hyacinth on the water bodies passing through 7 wards of the Thrippunithura Municipality in the Ernakulam district of the state of Kerala, India, by checking the quality of water and conducting surveys among the people. Research Design The study employs a combination of exploratory and descriptive research approaches. Purposive sampling targets individuals directly impacted by water hyacinth proliferation. Methodology Data collection involved direct surveys using a structured questionnaire and water samples from selected regions. Results: reveal significant socio-economic ramifications of water hyacinth proliferation, particularly impacting fishing communities. Challenges include job losses, diminished access to fishing grounds, navigational hindrances, reduced catches, and fish scarcity. Ecologically, water quality parameters show notable disparities between heavily-infested and less-infested areas, highlighting the weed's impact on aquatic ecosystems. The phytoremediation potential of water hyacinth was also explored, revealing its ability to accumulate heavy metals such as chromium, cadmium, copper, zinc, lead, iron, and arsenic. Originality of Research This study records the socio-ecological impact of water hyacinths on the communities and environment, particularly the water bodies, of the Greater Cochin area, Kerala, India.
Water hyacinth, social and ecological effects, alternative uses, heavy metal
Determinants of successful virtual teams with special reference to the information technology sector in Sri Lanka
Purpose: Technological advancements, globalization, and crisis situations have compelled society to adopt a virtual platform. In light of this scenario, the purpose of this study was to ascertain the determinants that influence the success of virtual teams in the Sri Lankan context in order to enhance the benefits of the virtual platform. Design and approach: Research study was based on quantitative approach and focused on the actual data that received from the respondents. Methodology: This was a cross-sectional study involving employees in the Information Technology (IT) sector. The data collection technique used was a structured questionnaire combined with a simple random sampling technique. Correlation and simple linear regression analysis were used to analyze the data. Findings: The research reveals that trust, leadership, and communication all have a significant positive impact on successful virtual teamwork independently, while also ensuring a positive relationship between the variables. Originality of the research: The uniqueness of this study is demonstrating how those factors contribute to the conversion of traditional teams to modern teams, thereby increasing the likelihood of the final outcome in a fruitful manner.
Virtual Teams, Globalization, Trust, Leadership, Communication
Factors Influencing the Utilization of Cloud Optimization Tools Among DevOps Engineers
Purpose:The purpose of this study is to investigate the reasons why DevOps engineers utilize cloud optimization technologies. The goal is to help decision-makers improve the utilization of cloud technology, ensure cost-effectiveness, and simplify management within the organization. Design: Two hundred individuals were randomly selected from a pool of eight hundred DevOps experts for quantitative research. Ethical issues were given top priority throughout the study process. Methodology: Rigorous regression and correlation studies were carried out with a 95% confidence level. The study delved into significant correlations between independent factors and the company's cloud optimisation. Approach: The study focused on reducing maintenance costs, improving scalability, and efficient resource utilisation as major goals. Participants emphasised the significance of cost savings, scalability, and simpler management. Findings: The research showed significant correlations between independent factors and the company's cloud optimisation.The findings suggest that firm decision-makers focus on reducing maintenance costs, improving scalability, and efficiently utilizing resources to help their DevOps teams successfully use cloud optimization technologies. Originality:The study offers practical recommendations for organizational tactics that promote the efficient use of cloud technologies.It illuminates the unique preferences of DevOps engineers regarding cloud optimisation technologies.
Migration And Worklife: Quality Of Worklife Of Migrant Labour In Plywood Industry In India
Migration plays a pivotal role in the work culture of many lives. In most cases it creates a positive effect on the quality of work life of labourers especially in industrial sector. This positive vibe leads to an effective growth towards manufacturing sectors especially in plywood industries. In this paper the researcher tries to analyses the quality of work life of migrant workers in plywood industries and was surveyed migrant workers in Kerala, India. A pre-tested semi-structured questionnaire was used for the responds collection and a total of 250 migrant workers have been interviewed. From the study it was concluded that the migration process brought out significant changes to their quality of life.
Migration; Migrant Labour; Plywood Industry; Quality Of Work Life; Employment
Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0/
Good Governance At The Local Level – Responsibility Of Executive Authority In Some Countries Of Southeast Europe With Special Reference To The Institute Of Revocation
Good governance is an unanswered area, the eternal search for optimal social order. Throughout time, good governance changed its appearance depending on many elements (political, economic, social, legal, moral, etc.). Good governance implies a responsibility of authority at all levels, respecting guaranteed rights and freedoms The paper analyses executive authority in some countries of Southeast Europe. And how they exist concerning executive power at the local level and towards citizens. The normativity, comparative, historical method and methods of analysis and synthesis were used.
Good Governance; Executive Authority; Revocation
WHAT HAS The Covid-19 Pandemic Taught Us About The (In)effectiveness Of Legal Protection Against Domestic Violence?
Combating domestic violence requires an interdisciplinary approach to solving this serious social problem, with law, legal practice and science playing a very important role. Theoretically, it appears as physical, psychological, sexual and economic violence, while the victims are mostly weaker social groups - women, children and the elderly. Numerous international documents, as well as national regulations in the field of family, criminal and misdemeanor law, provide protection against domestic violence, but statistical indicators do not speak in favor of sufficient effectiveness in their application in practice. The COVID-19 pandemic has in a way further intensified the existing ones, but also created new challenges in the fight against domestic violence. Measures of social isolation, unavailability of competent institutions and general uncertainty are just some of the causes that have contributed to the increase in the number of cases of domestic violence, and the possibility of protecting victims of such treatment.
domestic violence; victim; legal protection; efficiency; pandemic COVID-19
Using Efficient Contracting Theory To Find Out The Companies’earnings Quality
Profit is one of the information from financial statements that is still considered by investors or creditors. Therefore, accounting profits that have good quality are important information for potential investors and creditors in making the right decisions. Management has an information regarding the condition of the company and is likely to change or exaggerate the existing information, so efficient contract requests for financial accounting information is coming from lenders and shareholders. This study aims to examine the effect of leverage, outstanding shares, and good corporate governance on the earnings quality of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during 2020. Leverage is measured by Debt to Asset Ratio (DAR), outstanding shares is measured by Cummulative Abnormal Return (CAR), good corporate governance is measured by the 1st level of ASEAN Corporate Governance Scorecard (ACGS), and earnings quality is measured by earnings quality ratio. The number of samples in this study were 104 companies that was taken by purposive sampling technique, tested using the multiple linear analysis method, and processed using SPSS Statistics 25 software. The results of this study show that outstanding shares have a positive effect on earnings quality, while leverage and good corporate governance have no effect on earnings quality.
Earnings Quality; Leverage; Outstanding Shares; Good Corporate Governance
The Impact Of Enterprise Risk Management, Corporate Social Responsibility, And Sustainability Report On Firm Value In Banking Sector Of Indonesia, Malaysia, And Thailand
The purpose of this research was to determine the impact of disclosure on enterprise risk management (ERM), corporate social responsibility (CSR), and sustainability reports (SR) on firm value. Data for this research is taken from financial reports, annualreports, and reports issued by firms. In this study, the sample used was banking firms listed on Indonesia, Malaysia, and Thailand Stock Exchanges from 2019-2020. Sampling using purposive sampling technique with four criteria. Firms that meet these criteria are 36 Indonesian firms, 10 Malaysian firms, and 8 Thai firms. The method of data analysis is multiple regression analysis using the Eviews software. The results show that Enterprise Risk Management positively influences firm value. Meanwhile, the Corporate Social Responsibility and Sustainability Report has no effecton banking firm's value. The results of this study can be used as a reference for potential investors to know the condition of each company they want to invest in.
Firm Value; Enterprise Risk Management; Corporate Social Responsibility; Sustainability Repor
THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES
This research aims to analyze and understand the influence of typology of defender and prospector strategies on company performance by using moderation of environmental uncertainty. This research is an explanatory study using a quantitative approach with survey methods. This research uses a questionnaire instrument that researchers distribute to managers of companies listed on the Indonesia Stock Exchange (IDX). Data analysis uses moderation regression analysis (MRA). The results showed that the typology of defender and prospector strategies significantly affected the company's pe
Defender Strategy Typology; Prospector; Environmental Uncertainty; Company Performance
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Concepts for Integrating Music and Musical Tourism in Destination Growth
Purpose – The aim of the research is to analyze the possibilities of implementing music and musical tourism in innovating tourist offerings and promotions based on the results and systematic analysis of existing literature with specific application in the repositioning of Croatian tourism. Research Design – The conceptual research provides a comprehensive insight into the ways music is used in destination development. It focuses on various examples of implementing musical tourism. Methodology – The research includes bibliographic analysis using the Bibliometrix software package through the Scopus and WoS databases, which were selected to provide an overview of previous research on the concept of applying music in destination development, creating recommendations for implementation. Results – The results enable the identification of key determinants and concepts of musical offerings and promotions in Croatian tourism based on a systematic literature review and the specifics of Croatian tourism development at all levels. Research Originality – The application of music in tourism, music management in tourism – audio management, represents an insufficiently explored area of scientific and professional research and concrete applications in global and Croatian tourism. The paper provides specific proposals and research based on key research concepts. On an applied level, this requires a complete reevaluation of how destination tourism incorporates musical offerings into its development system.
Copyright (c) 2023 Vallis Aurea https://creativecommons.org/licenses/by-nc-nd/4.0
Lifelong learning for sustainable development – student’s perspective
Purpose – The purpose of this paper is to determine the knowledge, views and opinions of students about sustainable development and lifelong learning as a part of education for sustainable development. Design – The empirical part of the paper consists of the results of a primary research conducted among students of higher education institutions. Methodology - An online questionnaire was distributed among students using convenience and snowball sampling to select students from different backgrounds, who then completed standardized instruments. The research was conducted using the survey questionnaire technique. For analysing the data, descriptive statistics were used. Approach - Quantitative method of research. Findings -. Results of the empirical research on sustainable development and lifelong learning for sustainable development are presented. The research shows which learning outcomes, techniques and topics students found most valuable to achieve sustainable development. Originality of the research – There is a lot of research on sustainable development, education for sustainable development as well as lifelong learning but a very small number connects the all of the above. This paper contributes to the discussion of the concept of education for sustainable development in the context of lifelong learning.
sustainable development, education, lifelong learning, students
Digital communication of police officers during the Covid-19 pandemic
This qualitative study aims to determine which digital communication channels and for what purposes were used by police in rural and suburban parts of Croatia during the COVID-19 pandemic and the obstacles they encountered in doing so. The purpose of the research is a scientific contribution to communication and police sciences, given the lack of such research not only in Croatia but internationally. The practical purpose is the identification of possibilities and limitations of digital communication in policing and aspects of police communication that are important during crises. The semi-structured interview was used in four focus groups of 10 research participants. The results show that during the COVID-19 pandemic, at the request of citizens, police officers often resorted to communication via social media, even though such a method of police communication was not defined as official at the time and despite other serious obstacles such as insufficient technological infrastructure and lack of access to the Internet. The need to create precise work guidelines was identified to avoid problems and prevent citizens’ resistance towards introducing such novelties. This research also points to establishing guidelines and communication protocols between public services to avoid confusion and misinformation.
Exploring the Role of Social Media Marketing in Shaping Purchasing Intentions for T-shirts in Sri Lanka
This research investigates the impact of social media marketing on consumers' purchasing intention in Sri Lanka's T-shirt industry. It examines factors such as Informativeness, Trendiness, Interactivity, Personalization, and Word-of-Mouth (WOM) in relation to T-shirt purchases. The study uses a quantitative approach, surveying 351 individuals in Colombo District who use social media. A structured questionnaire collects data on demographics, social media marketing factors, and purchasing intention. Data cleaning ensures accuracy, employing Cronbach's Alpha coefficients for reliability testing. Correlation and linear regression analyses reveal that social media marketing significantly influences purchasing intention, explaining 19.8% of the variance. This research offers empirical evidence for the impact of social media marketing in a specific industry and location, highlighting its relevance for T-shirt businesses in Sri Lanka. It also suggests avenues for further research.
Social Media Marketing, Purchasing Intention, T-shirt Industry, Sri Lanka Consumer Behavior
Bank Term Deposit Service Patronage Forecasting using Machine Learning
Term deposit is one of the financial services offered by the bank. Effective bank marketing campaign to forecast possible customer to engage in personal term deposit marketing interaction is vital because it’s hard to stand out, considering that all banks offer similar products. Trailing to this, this study proposed the use of machine learning algorithms to develop a bank term deposit patronage forecasting models which have the ability to study the characteristics of customers to identify potential term deposit customers. Random Forest and Xtreme Gradient Boosting algorithms along with Portuguese institution marketing campaign dataset were used to develop bank term deposit service patronage forecasting model. The data balancing algorithm utilized is the Synthetic Minority Over-sampling Technique and Edited Nearest Neighbors (SMOTE-ENN) and feature selection was conducted using Information Gain. The Random Forest model achieved an accuracy of 95%, recall of 92% and f1 scores of 94%. Xtreme Gradient Boosting model achieved an accuracy of 97%, recall of 97% and f1 scores of 97%. The results of the experiment revealed the Xtreme Gradient Boosting emerged as the best model
Purpose: Sustainable Tourism development in the rural region has become a must which includes the interests of all stakeholders, along with tourism promotion and tourism growth. This study aims to identify the opinion of stakeholders to achieve sustainable rural tourism development. Design: Exploratory Research and descriptive research. Methodology & Approach: Qualitative and Quantitative. Primary data was collected through in-depth interviews and surveys. A structured questionnaire was used as an instrument. The non-probability sampling procedure is used. The sample size of the Community is 262 and of Tour operators is 167. Findings: It has been found that there should be the development of a regional tourism workforce and infrastructure, the introduction of home stay policy, the promotion of a tourism-friendly atmosphere, showcasing Gujarat beyond God and spirituality and the creation of multiple activities in rural areas.
Copyright (c) 2023 International Journal Vallis Aurea https://creativecommons.org/licenses/by-nc-nd/4.0
Breaking the Silence: Exploring the Prevalence and Effects of Sexual Harassments in Sri Lanka's Workplaces
Purpose: Sexual harassment (SH) in the workplace is a serious issue affecting many Sri Lankan women. Despite ongoing efforts, SH remains widespread and continues to negatively impact women’s lives. This study aimed to explore how SH affects the personal lives of female employees. Design/Methodology: A quantitative approach was used, with 351 female employees selected through convenience sampling. Participants completed standardized questionnaires. Correlation and regression analyses were conducted to assess the impact of SH. Results revealed that SH is linked to various negative outcomes, including psychological issues such as depression, anxiety, and fear; physical symptoms like sleep disturbances, low energy, and chronic pain; and decreased job satisfaction, motivation, productivity, and strained workplace relationships. Findings: The findings highlight the urgent need for increased awareness and preventative action in workplaces. Organizations must implement comprehensive SH policies, provide training to staff and management, and establish clear reporting and response systems. Originality: This study sheds light on the serious consequences of SH on the personal lives of Sri Lankan women. It emphasizes the need for collective, proactive efforts from organizations to ensure a safe and inclusive work environment for all employees.
Sexual Harassment, Women, Workplace Personal life, Psychological impact