BETWEEN SCYLLA AND CHARYBDIS: A CATEGORIZATION OF ETHICAL CHALLENGES ASSOCIATED WITH THE USE OF ARTIFICIAL INTELLIGENCEIN THE MEDIA

Abstract

The increased rate of artificial intelligence use within the media industry has led to the emergence of new ethical problems, as well as the expansion of existing ones. Considering various factors and agents, finding a unique solution to these ethical issues would be a highly complex and arguably impossible undertaking. The general hypothesis of this paper is that current ethical problems related to the use of artificial intelligence in the media can be separated into two main categories: solvable and insolvable. The analysis of the relevant literature will cover the most prominent ethical problems and enable their classification according to the previously mentioned categories. The primary aim of this paper is to present which of the existing ethical issues, categorized as solvable, should be prioritized in future research, in order to eventually find a solution. The group of unsolvable issues should not be completely ignored, but decrease in research frequency is suggested, in line with the advancement of more sophisticated AI models that may be better suited for ethical integration into media practices.