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Trust Me, I’m Agreeable: The Role of Perceived Host Personality Traits in Airbnb Booking Intention

Morana Fudurić, Elena Puljić, Sandra Horvat

135-153

2025-07-07
A Systematic Review of Museum Marketing Research: Key Insights and Future Research Directions

Tanja Komarac

109-134

2025-07-07
Enchancing Point of Sale Materials for Consumer Engagement: A Neuromarketing Approach

Polona Dakič , Armand Faganel

95-107

2025-07-07
The Influence of Atmospheric Cues on Impulsive Buying Behavior: Exploring the Roles of Utilitarian and Hedonic Browsing

Mehmet Ozan Karahan , Fatih Şahin

73-94

2025-07-07
Exploring Collaborative Marketing Strategies for Sustainable Growth in Tea Tourism: A Systematic Literature Review

Herman Mahendra Abeykoon

53-71

2025-07-07
The Impact of Cultural Congruence in Media Sponsorships on Iconic Brand Desirability: Moderating Effects of Cultural Fandom and Threat Perception

Gedas Kučinskas

33-51

2025-07-07
Shopping on a Social Planet: The Mediating Role of Trust

Wan Rasyidah Wan Nawang, Intan Fatimah Anwar , Amalina Mursidi, Najwa Mohd Najibd, Raja Azhan Raja Mamat

9-32

2025-07-07
Editorial Preface

Đurđana Ozretić Došen

5-7

2025-07-07
Editorial Preface

Đurđana Ozretić Došen

167-169

2025-12-31
The Impact of Talent Management on Brand Advocacy: The Mediating Role of Internal Branding

Mehmet Sağlam, Nihan Yavuz Aksakal

171-187

2025-12-31
Digital Internal Communication: How Digital Channel Acceptance Affects Internal Communication Satisfaction

Anja Špoljarić

189-203

2025-12-31
Sustainability Communication in the Global Beauty Industry: The Overview of Persuasive Appeals

Marija Ježovit , Andrea Lučić

205-220

2025-12-31
The Moderating Role of Price Sensitivity and the Mediating Role of Switching Costs in the Mobile Operator Switching Behavior of University Students in Turkey

Ibrahim Avci

221-239

2025-12-31
The Role of Time Pressure and Machiavellian Personality in the Effect of ChatGPT Service Quality on Intention to Use ChatGPT

Muhammed Furkan Taşcı, Nil Esra Dal , İlknur Saral

241-263

2025-12-31
The Rapid Rise of CGI Advertising: Bringing the Impossible to Life

Seray Kağıtçı Candan, Handan Özdemir , Elif Akagün

265-278

2025-12-31
Augmented Reality Marketing: A Bibliometric and Thematic Literature Review

Ioana Dan

279-307

2025-12-31

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