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Shopping on a Social Planet: The Mediating Role of Trust

Wan Rasyidah Wan Nawang, Intan Fatimah Anwar , Amalina Mursidi, Najwa Mohd Najibd, Raja Azhan Raja Mamat

9-32

2025-07-07
Augmented Reality Marketing: A Bibliometric and Thematic Literature Review

Ioana Dan

279-307

2025-12-31
Do Customers Behave Differently After Joining a Paid Loyalty Program? Evidence from a Longitudinal Within-Customer Analysis in Czech E-Commerce

Filip Beneš, Mikuláš Gangur, Václav Stříteský

9-27

2026-07-02
Emotional Advertising and Brand Loyalty: Exploring Brand Recall as a Mediator

K J Vinodini, Sandhiya Karunakaran

109-127

2026-07-02
Exploring Collaborative Marketing Strategies for Sustainable Growth in Tea Tourism: A Systematic Literature Review

Herman Mahendra Abeykoon

53-71

2025-07-07
Sustainability Communication in the Global Beauty Industry: The Overview of Persuasive Appeals

Marija Ježovit , Andrea Lučić

205-220

2025-12-31
The Influence of Atmospheric Cues on Impulsive Buying Behavior: Exploring the Roles of Utilitarian and Hedonic Browsing

Mehmet Ozan Karahan , Fatih Şahin

73-94

2025-07-07
A Systematic Review of Museum Marketing Research: Key Insights and Future Research Directions

Tanja Komarac

109-134

2025-07-07
The Impact of Consumer Animosity on Purchase Intentions: a Moderated Mediation Model from Turkey (During the Ongoing Palestine-Israel Conflict)

Ayla Sezginer

69-90

2026-07-02
Turning Waste Into Fashion: Demographic and Psychological Drivers of Recycled Apparel Purchase Intention in Croatia

Nikola Drašković, Mario Fraculj, Lordan Kondić

27-45

2026-07-02
The Moderating Role of Price Sensitivity and the Mediating Role of Switching Costs in the Mobile Operator Switching Behavior of University Students in Turkey

Ibrahim Avci

221-239

2025-12-31
The Rapid Rise of CGI Advertising: Bringing the Impossible to Life

Seray Kağıtçı Candan, Handan Özdemir , Elif Akagün

265-278

2025-12-31
The Role of Time Pressure and Machiavellian Personality in the Effect of ChatGPT Service Quality on Intention to Use ChatGPT

Muhammed Furkan Taşcı, Nil Esra Dal , İlknur Saral

241-263

2025-12-31
Design and Reconceptualization of the Visual Brand Identity Framework

Nóra Julianna Gombos

91-107

2026-07-02

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