THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES

Autor(i)

  • Marten Puyo
  • Sutrisno T Sutrisno T
  • Aulia Fuad Rahman
  • Erwin Saraswati

Ključne riječi:

Defender Strategy Typology; Prospector; Environmental Uncertainty; Company Performance

Sažetak

This research aims to analyze and understand the influence of typology of defender and prospector strategies on company performance by using moderation of environmental uncertainty. This research is an explanatory study using a quantitative approach with survey methods. This research uses a questionnaire instrument that researchers distribute to managers of companies listed on the Indonesia Stock Exchange (IDX). Data analysis uses moderation regression analysis (MRA). The results showed that the typology of defender and prospector strategies significantly affected the company's pe

Preuzimanja

Objavljeno

2022-06-30

Broj časopisa

Svezak 8 Br. 1 (2022)

Rubrika

Original scientific paper

Licenca

Creative Commons License

This work is licensed under a Kreativni Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Authors of papers for publishing in the journal agree under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.https://creativecommons.org/licenses/by-nc-nd/4.0/

Kako citirati

THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES. (2022). Vallis Aurea, 8(1), 35-47. https://ojs.srce.hr/index.php/vallisaurea/article/view/30115