The Influence of Religion on Consumer Behaviour in regard to Islam in the World and in Croatia

Abstract

The paper provides an overview of the influence of religion on consumer behavior. The topic is presented through multiple religious dimensions with a focus on the particularities of consumer behaviour of persons practising Islam. A detailed description of the particularities of their food market — the halal market— was presented with an emphasis on the market in Croatia. Furthermore, the impact of religion on fashion and finance was also analyzed. Islamic finance was presented so as to give us a closer insight into the banking sector, and also the development of different products according to sharia law to satisfy both consumers and investors. The halal market, Islamic fashion and Islamic finance are examples of the impact of religion on consumer behaviour.