Price Dynamics and Competitiveness in the Croatian Milk and Meat Sectors
DOI:
https://doi.org/10.22598/pi-be/2026.1.40409Keywords:
price dynamics, agricultural competitiveness, import dependence, milk market, meat marketAbstract
Purpose: This study analyzes market developments in the Croatian milk and meat sectors from 2015 to 2024, focusing on price movements, foreign trade, and selected structural factors related to competitiveness.
Design/Methodology: The paper uses secondary data from national and international statistical and institutional sources, supplemented by publicly available trade data. The analysis combines descriptive statistics with year-on-year indicators, three-year moving averages, index analysis, and non-parametric tests.
Findings: Milk prices remained relatively stable until 2020, then increased sharply, with the largest annual rise in 2022 (25.69%), before declining slightly in 2024 (−3.61%). The post-2020 increase was statistically significant (p = .0095). Meat prices rose more gradually, but the upward trend was evident across all categories and was also statistically significant. Among meat categories, poultry recorded the highest relative price growth compared with 2015, while beef showed the largest absolute increase. During the observed period, imports of both milk and meat generally grew more strongly than exports, indicating rising import dependence and persistent structural weaknesses in domestic production.
Practical implications: The findings may help producers, processors, and policymakers assess pricing pressures, investment needs, and measures to improve productivity and reduce exposure to market shocks.
Originality/Value: This study provides an integrated view of price and trade developments in the Croatian milk and meat sectors over a ten-year period and relates these trends to broader issues of competitiveness, market vulnerability, and structural adjustment.
Downloads
References
Bagnarosa, G., Cummins, M., Dowling, M., & Kearney, F. (2022). Commodity risk in European dairy firms. European Review of Agricultural Economics, 49(1), 151–181. https://doi.org/10.1093/erae/jbab050
Butorac Malnar, V., Braut Filipović, M., & Zubović, A. (2021). Rethinking unfair trading practices in agriculture and food supply chain: The Croatian perspective. EU and Comparative Law Issues and Challenges Series (ECLIC), 5, 48–67. https://doi.org/10.25234/eclic/18812
Croatian Bureau of Statistics. (2024). Indeksi cijena poljoprivrednih proizvoda u 2024. [Agricultural producer price indices in 2024]. https://podaci.dzs.hr/2024/hr/77166
Deže, J., Antunović, S., & Lončarić, R. (2022). Pricing management in milk production. Poslovna izvrsnost − Business Excellence, 16(1), 33−54. https://doi.org/10.22598/pi-be/2022.16.1.33
Duspara, L., Knežević, S., & Turuk, M. (2017). Competitiveness and innovation challenge in Croatia. Poslovna izvrsnost − Business Excellence, 11(2), 41−57. https://doi.org/10.22598/pi-be/2017.11.2.41
European Commission. (2024). Short-term outlook for agricultural markets in 2024. https://agriculture.ec.europa.eu/document/download/e1a6bce8-efe4-4425-ae4b-9b310277034c_en?filename=short-term-outlook-autumn-2024_en.pdf
Fi-compass. (2020). Financial needs in the agriculture and agri-food sectors in Croatia. European Commission. https://www.fi-compass.eu/sites/default/files/publications/financial_needs_agriculture_agrifood_sectors_Croatia.pdf
Food and Agriculture Organization of the United Nations. (2023). Food outlook: Biannual report on global food markets. https://openknowledge.fao.org/server/api/core/bitstreams/924989b4-5647-4942-bc0f-077b912c88ce/content
Food and Agriculture Organization of the United Nations. (2025). Food outlook: Biannual report on global food markets. https://doi.org/10.4060/cd5655en
Hadelan, L., Zrilić, M., Jež Rogelj, M., & Zrakić Sušac, M. (2022). Enhancing the productivity of small farmers in Croatia through the agricultural fund for rural development. Ekonomika poljoprivrede, 69(4), 1043–1059. https://doi.org/10.5937/ekoPolj2204043H
Jelić Milković, S., Lončarić, R., Kristić, J., Crnčan, A., Kralik, I., Pečurlić, L., Kranjac, D., & Canavari, M. (2026). Consumer attitudes, buying behaviour, and sustainability concerns toward fresh pork: Insights from the Black Slavonian pig. Sustainability, 18(2), 980. https://doi.org/10.3390/su18020980
Kovachevikj, M. G., Mrdalj, V., Popovska Stojanov, D., Cagalj, M., & Dimitrov, L. (2025). Agri-food import dependency and certain determinants in the context of the EU integration processes: Evidence from Bosnia and Herzegovina, North Macedonia and Croatia. In XIV International Symposium on Agricultural Sciences AgroReS 2025: Book of proceedings (p. 82). https://doi.org/10.63356/agrores.2025.011
Kranjac, D., Zmaić, K., Grgić, I., Salamon, P., & Erjavec, E. (2020). Accession impact and outlook for Croatian and EU crop livestock markets. Spanish Journal of Agricultural Research, 18(1), e0103. https://doi.org/10.5424/sjar/2020181-14669
Kranjac, D., Zmaić, K., Sudarić, T., Ravlić, M., Zrakić Sušac, M., Grgić, I., Rac, I., & Erjavec, E. (2021). Production and trade impacts of CAP post 2022 reform on main Croatian crop and livestock markets: Partial equilibrium modelling approach. Agronomy, 11(12), 2518. https://doi.org/10.3390/agronomy11122518
Kristić, J., Deže, J., Bobić, T., & Crnčan, A. (2015). Potrošačke preferencije studentske populacije kao odrednica uspješnog upravljanja kvalitetom mlijeka [Consumer preferences of the student population as a determinant of successful milk quality management]. Mljekarstvo, 65(4), 287–295. https://doi.org/10.15567/mljekarstvo.2015.0409
Krugman, P. R., Obstfeld, M., & Melitz, M. J. (2022). International economics: Theory and policy (12th ed.). Pearson Education Limited.
Lee, H., & Van Cayseele, P. (2024). Market power, markup volatility and the role of cooperatives in the food value chain: Evidence from Italy. European Review of Agricultural Economics, 51(3), 844–894. https://doi.org/10.1093/erae/jbac001
Meuwissen, M. P. M., Feindt, P. H., Slijper, H. T., Spiegel, A., Finger, R., de Mey, Y., Paas, W. H., Termeer, C. J. A. M., Poortvliet, P. M., Peneva, M., Urquhart, J., Vigani, M., Black, J. E., Nicholas-Davies, N., Maye, D., Appel, F., Heinrich, F., Balmann, A., Bijttebier, J., … Reidsma, P. (2021). Impact of COVID-19 on farming systems in Europe through the lens of resilience thinking. Agricultural Systems, 191, Article 103152. https://doi.org/10.1016/j.agsy.2021.103152
Mikulić, D., Lovrinčević, Ž., & Keček, D. (2023). Economic effects of food supply chain re-localization on the Croatian economy. Agricultural and Food Economics, 11, Article 36. https://doi.org/10.1186/s40100-023-00281-8
Ministarstvo poljoprivrede Republike Hrvatske. (2021). Godišnje izvješće o stanju poljoprivrede u 2020. godini [Annual report on the state of agriculture in 2020]. https://poljoprivreda.gov.hr/UserDocsImages/dokumenti/poljoprivredna_politika/zeleno_izvjesce/2021_12_15_Zeleno2020_isp.pdf
Ministarstvo poljoprivrede Republike Hrvatske. (2023a). Godišnje izvješće o stanju poljoprivrede u 2022. godini [Annual report on the state of agriculture in 2022]. https://poljoprivreda.gov.hr/UserDocsImages/dokumenti/poljoprivredna_politika/zeleno_izvjesce/2023_11_16ZelenoIzvjesce2022konacno1.pdf
Ministarstvo poljoprivrede Republike Hrvatske. (2023b). Sirovo mlijeko i mliječni proizvodi [Raw milk and dairy products]. https://poljoprivreda.gov.hr/UserDocsImages/dokumenti/poljoprivredna_politika/poljoprivredno_trziste/Sirovo_mlijeko_i_mlijecni_proizvodi2023_11.pdf
Ministarstvo poljoprivrede Republike Hrvatske. (2024). Godišnje izvješće o stanju poljoprivrede u 2023. godini (Zeleno izvješće za 2023.) [Annual report on the state of agriculture in 2023]. https://poljoprivreda.gov.hr/UserDocsImages/dokumenti/poljoprivredna_politika/zeleno_izvjesce/2024_08_21%20Zeleno%20izvje%C5%A1%C4%87e%202023_3.pdf
Neuenfeldt, S., Gocht, A., Heckelei, T., & Ciaian, P. (2019). Explaining farm structural change in the European agriculture: A novel analytical framework. European Review of Agricultural Economics, 46(5), 713–768. https://doi.org/10.1093/erae/jby037
Organisation for Economic Co-operation and Development & Food and Agriculture Organization of the United Nations. (2023). OECD-FAO agricultural outlook 2023–2032. OECD Publishing. https://doi.org/10.1787/08801ab7-en
Organisation for Economic Co-operation and Development. (2022). Agricultural policy monitoring and evaluation 2022: Reforming agricultural policies for climate change mitigation. OECD Publishing. https://doi.org/10.1787/7f4542bf-en
Organisation for Economic Co-operation and Development. (2023). Agricultural policy monitoring and evaluation 2023. OECD Publishing. https://doi.org/10.1787/b14de474-en
Organisation for Economic Co-operation and Development. (2025). Policies for the future of farming and food in Croatia. OECD Publishing. https://doi.org/10.1787/011c6272-en
Rukavina, I. (2022). Evaluation of macroeconomic outcomes and the seven-year membership of Croatia in the European Union. Public Sector Economics, 46(1), 1–28. https://doi.org/10.3326/pse.46.1.1
TrendEconomy. (n.d.-a). [Croatia trade data page for milk (HS 0401)]. Retrieved October 5, 2025, from https://trendeconomy.com/data/h2/Croatia/0401
TrendEconomy. (n.d.-b). [Croatia trade data page for poultry meat (HS 0207)]. Retrieved October 5, 2025, from https://trendeconomy.com/data/h2/Croatia/0207
TrendEconomy. (n.d.-c). [Croatia trade data page for pork (HS 0203)]. Retrieved October 5, 2025, from https://trendeconomy.com/data/h2/Croatia/0203
TrendEconomy. (n.d.-d). [Croatia trade data page for beef, fresh or chilled (HS 0201)]. Retrieved October 5, 2025, from https://trendeconomy.com/data/h2/Croatia/0201
TrendEconomy. (n.d.-e). [Croatia trade data page for beef, frozen (HS 0202)]. Retrieved January 3, 2026, from https://trendeconomy.com/data/h2/Croatia/0202
Tržišni cjenovni informacijski sustav u poljoprivredi. (2025a). RH i EU – Tržište stoke, mesa i mesnih prerađevina [Croatia and the EU – Livestock, meat, and meat products market; monthly reports]. Retrieved October 30, 2025, from https://tisup.mps.hr/vij_arhiva.aspx
Tržišni cjenovni informacijski sustav u poljoprivredi. (2025b). RH i EU – veleprodajne cijene konzumnih jaja i pilećeg mesa [Croatia and the EU – Wholesale prices of table eggs and poultry meat; monthly reports]. Retrieved October 30, 2025, from https://tisup.mps.hr/vij_arhiva.aspx
Tržišni cjenovni informacijski sustav u poljoprivredi. (2026). Sirovo mlijeko i mliječni proizvodi [Raw milk and dairy products]. Retrieved January 6, 2026, from https://tisup.mps.hr/Download.aspx?path=arhiva%2FMlijeko_i_proizvodi%2F%2FSirovo_mlijeko_i_mlijecni_proizvodi.pdf
Vale, G. (2018). Croatia: Agriculture and fisheries at the time of the EU. Osservatorio Balcani e Caucaso Transeuropa. https://www.balcanicaucaso.org/en/cp_article/croatia-agriculture-and-fisheries-at-the-time-of-the-eu/
Volk, T., Rednak, M., Erjavec, E., Rac, I., Zhllima, E., Gjeci, G., Bajramović, S., Vaško, Ž., Kerolli-Mustafa, M., Gjokaj, E., Hoxha, B., Dimitrievski, D., Kotevska, A., Janeska Stamenkovska, I., Konjevic, D., Spahic, M., Bogdanov, N., Stevović, M., Ilic, B., Pavloska-Gjorgjieska, D., & Ciaian, P. (2019). Agricultural policy developments and EU approximation process in the Western Balkan countries (EUR 29475 EN). Publications Office of the European Union. https://doi.org/10.2760/583399
World Bank. (2019). Sector diagnostic and analysis of public spending in agriculture and rural development. https://openknowledge.worldbank.org/server/api/core/bitstreams/5ace6e07-daba-504e-b338-3d5a576e6276/content
World Trade Organization. (n.d.). Anti-dumping, subsidies, safeguards: contingencies, etc. https://www.wto.org/english/thewto_e/whatis_e/tif_e/agrm8_e.htm
Published
Issue
Section
Categories
License
Copyright (c) 2026 Tihana Sudarić, Ružica Lončarić, Petar Krajinović

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All articles are published under the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). This license permits: Non-commercial use, sharing, and reproduction in any medium, proper attribution to the original authors and source.
Authors retain full copyright of their work while granting the journal the right of first publication.
The journal is published by the University of Zagreb Faculty of Economics & Business.

