Vol. 37 No. 2 (2025): Market-Tržište

View Vol. 37 No. 2 (2025): Market-Tržište

Published: 2026-01-11

Editorial Preface

Editorial Preface

Đurđana Ozretić Došen

167-169
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Original scientific paper

The Role of Time Pressure and Machiavellian Personality in the Effect of ChatGPT Service Quality on Intention to Use ChatGPT

Muhammed Furkan Taşcı, Nil Esra Dal , İlknur Saral

241-263
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Preliminary communication

The Impact of Talent Management on Brand Advocacy: The Mediating Role of Internal Branding

Mehmet Sağlam, Nihan Yavuz Aksakal

171-187
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Digital Internal Communication: How Digital Channel Acceptance Affects Internal Communication Satisfaction

Anja Špoljarić

189-203
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Sustainability Communication in the Global Beauty Industry: The Overview of Persuasive Appeals

Marija Ježovit , Andrea Lučić

205-220
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The Moderating Role of Price Sensitivity and the Mediating Role of Switching Costs in the Mobile Operator Switching Behavior of University Students in Turkey

Ibrahim Avci

221-239
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The Rapid Rise of CGI Advertising: Bringing the Impossible to Life

Seray Kağıtçı Candan, Handan Özdemir , Elif Akagün

265-278
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Review

Augmented Reality Marketing: A Bibliometric and Thematic Literature Review

Ioana Dan

279-307
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