Vol. 38 No. 1 (2026): Market-Tržište

View Vol. 38 No. 1 (2026): Market-Tržište

Published: 2026-07-02

Editorial Preface

Editorial Preface

Đurđana Ozretić Došen

5-7
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Original scientific paper

Do Customers Behave Differently After Joining a Paid Loyalty Program? Evidence from a Longitudinal Within-Customer Analysis in Czech E-Commerce

Filip Beneš, Mikuláš Gangur, Václav Stříteský

9-27
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Turning Waste Into Fashion: Demographic and Psychological Drivers of Recycled Apparel Purchase Intention in Croatia

Nikola Drašković, Mario Fraculj, Lordan Kondić

27-45
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From Possessions to Purpose: How Materialism Shapes Youth Minimalist Consumption

Andrea Lučić

47-68
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Preliminary communication

The Impact of Consumer Animosity on Purchase Intentions: a Moderated Mediation Model from Turkey (During the Ongoing Palestine-Israel Conflict)

Ayla Sezginer

69-90
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Design and Reconceptualization of the Visual Brand Identity Framework

Nóra Julianna Gombos

91-107
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Emotional Advertising and Brand Loyalty: Exploring Brand Recall as a Mediator

K J Vinodini, Sandhiya Karunakaran

109-127
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