IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS

Authors

  • Jasmina Dlačić University of Rijeka, Faculty of economics, http://orcid.org/0000-0002-3592-1876
  • Vesna Damnjanović University of Belgrade, Faculty of Organizational Sciences
  • Iva Ribarić University of Rijeka, Faculty of economics

Abstract

The main aim of this research paper is to identify the different perspectives of students and teachers from two SEE countries on the case learning method in local case study competitions. This research investigates the benefits and challenges of participating in case study competitions for students and mentors. Previous research is extended to include the teachers’ perspectives. Qualitative research has been conducted in Serbia and Croatia to obtain a better insight into the perspectives of all parties involved. Students are found to have difficulties with time management and identifying financial and sales implications of marketing strategies. Mentors, on the other hand, emphasize that students have difficulties with negotiation skills and identifying financial and sales implications of the marketing strategy recommended.

Recommendations on how to improve learning through case study competitions are made. They should serve as guidelines for both teachers and students to help them to improve the learning process using marketing case studies.

Keywords: Case-based learning, local case study competition, marketing case study, Croatia, Serbia 

Author Biographies

  • Jasmina Dlačić, University of Rijeka, Faculty of economics,
    University of Rijeka, Faculty of economics, Department of marketing, assistant professor
  • Vesna Damnjanović, University of Belgrade, Faculty of Organizational Sciences

    University of Belgrade, Faculty of Organizational Sciences, Department of marketing, associate professor

  • Iva Ribarić, University of Rijeka, Faculty of economics
    University of Rijeka, Faculty of economics, Department of marketing

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Published

2017-06-29

Issue

Vol. 30 No. 1 (2017)

Section

PRELIMINARY COMMUNICATION

License

Upon acceptance of an article for publication in Ekonomski Vjesnik / Econviews – Review of Contemporary Entrepreneurship, Business, and Economic Issues, contributing authors automatically waive their copyright in favour of the journal. The journal reserves copyright of all papers published in it.

How to Cite

IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS. (2017). Ekonomski Vjesnik Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, 30(1). https://ojs.srce.hr/index.php/ekonomski-vjesnik/article/view/4554