EDUCATION FOR ENTREPRENEURSHIP IN THE HEALTHCARE SYSTEM
DOI:
https://doi.org/10.32903/zs.70.2.5Keywords:
poduzetništvo; zdravstvo; tehnološke inovacije; obrazovanjeAbstract
With the development of technology, biomedical research is evolving, and entrepreneurial ventures in healthcare are gaining increasing attention from researchers worldwide. Developed countries are progressively incorporating technological innovations into their healthcare systems. The healthcare industry is undergoing significant changes due to the high demands of society, stricter legislation, and the growing diversity of medical services. Modern healthcare also faces new challenges that are difficult to predict. The Covid-19 pandemic has led to a paradigm shift in consumer behaviour, including with- in the healthcare industry. Several authors highlight a gap in the existing literature regarding a holistic understanding of how technologies help overcome challenges and create business opportunities for healthcare entrepreneurs. Most research on technological entrepreneurship in healthcare is limited to describing successful practices or individual success stories. Contemporary academic literature raises nu- merous questions for researchers and practitioners about the application of technological innovations in healthcare. Firstly, there are concerns regarding the security and confidentiality of collected, stored, and processed data about service users. Furthermore, the complexity of modern medical technology requires a sophisticated combination of knowledge and skills from different fields, meaning that healthcare entrepreneurs must be educated in an interdisciplinary manner. Education in the field of healthcare entrepreneurship is still based on traditional teaching methods and generally does not place sufficient emphasis on entrepreneurship. Therefore, a critical discussion about the role of education in fostering entrepreneurship among healthcare professionals is necessary. For this reason, educational programmes in healthcare should place greater emphasis on entrepreneurship by integrating this topic into the curriculum. Future research should further explore the most effective teaching methods for entrepreneurship education in the healthcare field.